The Business of Plugging In

The 2010 introduction of mass market plug-in electric vehicles (PEVs) in the US marked a significant milestone for the automotive industry and electric utility sector. The question now is: ‘How will the two industries move forward from early adoption to mass market acceptance?’ The third ‘The Business of Plugging In’ conference hopes to help the industry answer that question and many more, from 11-13 October in Dearborn, Michigan in the US. The three-day event will gather representatives from utility companies, automotive manufacturers and suppliers, investors, regulators, researchers and more to discuss global strategy for the long-term growth and continued success of the market. “Following last year’s launch of the Chevy Volt and Nissan Leaf, there is now a need for the industry to examine the successes and failures of PEVs and uncover what lies on the road ahead,” said Brett Smith, Conference Chair, Centre for Automotive Research, the host of the event. For more information visit www.bpiconference.com.

Posted in: Auto,Car