In late July, Imperial Holdings officially launched its new
I-Pledge campaign, which it hopes will encourage sound
driving habits throughout the company. And who better
to kick it off than the company executives, by committing
themselves to being safe and courteous road users, at a
function in Sandton.
The company’s CEO, Hubert Brody, commented: “As part of
our corporate citizenship, we are calling on all of our 35,000
employees to make a pledge to apply safety principles when
they use the roads. We believe that each one of us needs to
change bad habits to have safer and friendlier roads.”
And although it is just one company, the impact could result
in huge gains for SA roads. The organisation’s fleets travel
an average of around 500 million kilometers a year, with
5,500 trucks on the road.
The company plans to roll its campaign out to the rest of the
country in the near future.
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